Ingredient Intelligence® Insights

The art and science of what’s possible and practical

When you blend ingredients together, chemistry happens

For more than 90 years, Trouw Nutrition has been developing premixes and dry ingredient blends for the pet food industry. Our Ingredient Intelligence® insights distill all that knowledge and experience into a deep understanding of what works (and what doesn’t) in pet food formulas.

By applying Ingredient Intelligence insights, we can better predict how ingredients will behave alone and in combination, so you can bring your product concepts to life.

Ingredient Intelligence insights benefits:

  • Improve blend flowability
  • Identify novel and effective ingredients for product concepts
  • Gain technical support for commercialization, marketing claims, and nutritional/manufacturing viability
  • Prototype new blends

Bring your pet food challenges to Trouw, and let’s talk about applying Ingredient Intelligence insights to solve them.

Our Ingredient Intelligence insights philosophy:

Never stop questioning, learning, and sharing insights with customers on how ingredients perform in blending, manufacturing, and pets.

What goes into Ingredient Intelligence insights?

  • Ingredient analysis

    • Product Physical Analysis (PPA)
    • Analysis of new ingredients

    • Behavior across mixing conditions

  • In-house research and observations

    • Dedicated facility: Trouw Nutrition Ingredient Research Center (Highland, IL)
    • Equipped for state-of-the-art analyses to help ensure ingredients meet physical, quality, and safety standards
    • Ability to replicate customer conditions

  • Broad network of expertise

    • Consultation with external experts in pet nutrition and health, blending, and consumer trends
    • Collaboration on new research with leading pet food research institutions
    • Review of published research and emerging science

Let’s Talk

Trouw is ready to lend a helping hand as you dream up your next nutrition, manufacturing, or brand innovation.